to lead and inspire innovation and intellectual property development through the creation of awesome brands and sustainable businesses that have a positive impact on the world.
JM:Labs is the innovation space of Josephmark. Coupling the connectivity and collective intelligence of the digital sphere with our ability to identify, evaluate and execute new business models and engaging brands, we empower brands that reach across geographical borders, create meaning and mobilise communities.
THE MISSION
Our mission within JM:Labs is to lead and inspire innovation and intellectual property development in the wider creative industries community. Using proven methodology and established principles from our studio work, we employ our insight to identify opportunities and build good businesses. A 'good' business is defined as one for which return on investment is measured by the capacity to deliver a true, positive impact on the wider community, as well as financial sustainability.
JM:Labs is positioned to maximize the success rate of start-up initiatives and businesses through:
- Our insight and deep understanding of successful industry models and trends
- Our ability to identify and evaluate an opportunity or need
- The knowledge and experience of our seasoned team in rapidly refining and prototyping sustainable online entities
HOW IT WORKS
JM:Labs and JM:Studio work in symbiosis: while the studio focuses on client projects, JM:Labs injects an extra level of inventiveness, integrity and global intelligence across JM's entire portfolio of work.
Clients benefit from JM:Labs' constantly evolving 'knowledge library', which feeds concepts and insight into JM:Studio -- ensuring all JM work remains at the forefront of the digital arena.
JM:Labs' work is socially-conscious and stems from the heart of our core beliefs. Our initiatives are categorised into projects and ventures - all of which have the shared purpose of building brand and community.
VENTURES
Ventures are initiatives launched with the intention of becoming independent and financially self-sustaining businesses.
PROJECTS
Projects are individual, self-contained pieces of work, usually created in response to a particular issue or event. Internal experiments that trial our theories and techniques, projects can have either a commercial or non-commercial focus.
Often initiatives are undertaken in partnership with individuals or companies that have unique experience in a particular field, thus leveraging our respective knowledge and capabilities. We occasionally seek investment for ventures and projects. If you are interested in being a part of a JM:Labs business, contact us for a closer insight into how it all works, as well as an overview of upcoming opportunities.
