SERVICES
CAPABILITIES AND COMPETENCIES
Brand
- Brand positioning strategy
- Product and service ideation
- Naming
- Trademark application management
- Housestyle/tone of voice
- Logo design
- Brand guide development
- Brand management
Design
- Campaign strategy
- Campaign creative
- Information graphics
- Experience design
- Interaction design
Physical
- Stationery design
- Collateral design (brochures etc)
- Environmental design (signage, way-finding systems)
- Packaging
- Physical publications ie. annual reports
DIGITAL
- Digital project management
- Digital strategy
- Site architecture
- Interface design
- Interaction design (research/testing)
- Front-end web development (xhtml/CSS/javascript)
- Back-end development (PHP/MySql/Open source CMS)
- OSX app design and development
- Ecommerce strategy and implementation
- Email marketing strategy, design, and distribution
- Online content development and editing
- Online advertising creative
- Social media strategy
- SEO (search engine optimisation)
- Analytics (reporting and analysis)
COPYWRITING
- Content development
- Editorial (content management)
- Editing/proofreading
- Creative copywriting (adverts, websites, enewsletters)
- Scripting/storyboarding
Additional
- Creative direction (consultative service)
- Illustration
- Photography
- Motion graphics
- Film editing and direction
A brand is built on a promise, a value and a set of ideals. In the initial stages of brand development, we work with the key stakeholders to look at the inner workings of the business. This diagnostic phase usually involves business consultants and end-user research. It is essential in providing us with the insights we need to develop a unique brand proposition. We define what you offer, how you offer it and who you offer it to.
These design methods are used right from the start and allow us to explore and research, in order to interpret the brand messaging into visual language and strategic applications. From there we present a fully integrated design solution -- derived from your business strategy -- which communicates your brand message and connects with end-users.
- Brand positioning strategy
- Product and service ideation
- Naming
- Trademark application management
- Housestyle/tone of voice
- Logo design
- Brand guide development
- Brand management
A brand comes alive when it’s applied. And like anything worth cherishing, it needs maintaining to stay relevant and engaging. Applications can range from something as seemingly simple as a business card, right through to a strategic online campaign. We design anything from information graphics to way-finding systems; brochure websites to billboards. They could be online or offline, involving our core team and a range of our partners, all specialists in their own fields. Most importantly, these applications need to communicate the brand consistently, whilst fulfilling the individual design challenge at hand.
- Campaign strategy
- Campaign creative
- Information graphics
- Stationery design
- Collateral design
- Environmental design
- Packaging
- Publications
- Website
- Email design and distribution
- Online advertising
- Social media strategy
- Content development
- Editorial
- Creative copywriting
- Scripting/storyboarding
- Illustration
- Photography
- Motion graphics
- Film editing and direction
Our team live in the online world and we speak fluent internet. We work with you to translate the needs of your brand into the digital environment.
A digital strategy is designed to give you a roadmap for your engagement online. To leverage your brand's online reach, we explore where you are now, where you would like to be and what outcomes can be generated for your business. We work with both purely online ventures (where the strategy is the business plan) and brands where digital adds to their overall positioning.
Our strategy is developed to be flexible enough to wear the constant changes of the web, while providing a structured method and direction for you and your team on a daily basis.
- Ecommerce strategy and implementation
- Email marketing strategy, design and distribution
- Online content development and editing
- Online advertising creative
- Social media strategy
- Editorial
- Creative copywriting
- Scripting/storyboarding
- Creative direction (consultative service)
- Illustration
- Photography
- Motion graphics
- Film editing and direction
We build a wide range of websites, from glossy brochure sites to sophisticated custom portals and mobile applications. In all our web development projects, we endeavour to create an engaging experience. Our involvement can be comprehensive or minimal, depending on your level of technical expertise and resources, and we can continue to provide ongoing support. Our technical capabilities include server- and client-side development, content management systems and ecommerce.
- Digital project management
- Content architecture
- Interface design
- Interaction design (research/testing)
- Front-end development (xhtml/CSS /javascript)
- Back-end development (PHP/MySql/Open source CMS)
- OSX app design and development
- Online content development and editing
- SEO (Search engine optimization)
- Analytics (reporting and analysis)
- Content development
- Editorial (content management)
- Editing/proofreading
- Creative copywriting
- Creative direction (consultative service)
- Illustration
- Photography
- Motion graphics
- Film editing and d,,irection
A fresh set of eyes can generate a new way of looking at a problem. Ideation allows us to bring into existence ideas that are otherwise restrained by environment, routine and culture.
With this service, our team works alongside yours to shake up the habits embedded in your current idea-generation cycle, as well as tap into the creativity within your own team.
The creation of new ideas isn't always the issue. Maybe you've got so much creativity in your team that you have trouble working out what to do with it all. And that's when we introduce our idea evaluation process.
With our team leading the way, your ideas are discussed, combined, and narrowed down to a small number of viable options. The objective of this process is to eliminate unsound concepts prior to devoting resources to them. We focus on the key realisations and methods that are vital for making your ideas happen.
This process also includes the development of metrics that will help you define what success looks like. We want you to be able to measure when your project has hit the point of success, so we’ll show you how to measure that in advance.
Have you ever wondered what could happen if you went all out, hell-for-leather, pedal-to-the-metal, no sleep till dawn on a project? The Josephmark team glisten with a unique kind of charisma when a sprint challenge is set.
A single session with a single-minded focus. Encompassing idea, final concept and delivery, the JM sprints are for those looking to launch a quality product in a short timeframe. Our all-in team process ensures the rapid prototyping of a product or service that's ready for you the minute the clock ticks "day over".
If your product or service is looking to reach a specific target market that traditional media can't access, our niche publication range will offer you the opportunity to develop a more direct relationship with your buyers.
We will work with your team to build a publication that services your community of interest -- developing the platform and co-creating content by utilising your expertise. We use your knowledge to produce unique content and create conversations with potential customers.
Niché publications are ideal for those businesses looking to use the internet to develop customer relationships, and/or use it as a transaction channel to sell their product or service.
