Josephmark developed a brand and digital platform for Shooii - the next big thing in online retail and, as the moniker suggests, all about the footwear. Started by Aussie shoe gurus Dave Prince and Mark Campbell (who previously brought their expertise to Footlocker), the Shooii team comprises young, shoe-loving guys and girls with a single-minded passion for matching the perfect pair with its rightful owner. Obsessed with giving unbeatable customer service, and with tons of industry knowledge, Shooii is a veritable hotbed of innovation and service.

Whilst Shooii's product selection and overall presentation exudes quality and sophistication, the brand's laid-back Aussie roots are evident in a lighthearted and infectious zeal for all things shoe related. This relaxed, jovial element is reflected in our use of a free-flowing script, which is both retro and whimsical, and features 'ii's that seem to dance. The script typeface logo is hand-drawn, in order to echo the very personalised service and product selection in which Shooii excels. Crucially, the brand works across a diverse range of footwear from fashion to sports shoes (with plans to expand the product range in the next year). The Shooii ethos is neatly summarised in the playful 'it's shoe love' tagline - for these guys, a single-minded passion for shoes (and the feet that wear them) really is at the heart of what they do.

The Shooii website boasts huge images, whilst clean photography lets the viewer see every stitch in great clarity. The team's commitment to revolutionising the online retail experience is never clearer than when a pair or two take your fancy - clicking through to a design gives you an unprecedented wealth of information about the shoe, the brand and even the thoughts of previous purchasers. Undecided shoppers can take advantage of the browse function, which keeps the shoes up-front whilst offering 'more like this' and dynamic filtering options in order to quickly hone their selection. The search function was specially developed to provide many more results than the standard product match, and the infinite scroll removes the distraction of clicking through to the next and previous pages.

Driven by the overall creative vision, the JM development team brought together a wide range of Magento plugins to work together with custom functionality. With iPad and mobile templates tailored specifically to each device at every point, the site also incorporates a host of third-party services including NAB, Paypal, Campaign Monitor, Zendesk, SnapEngage, Google and Facebook. In keeping with their resolute focus on providing a refreshingly personal customer service experience, it's super-easy to live chat to a helpful 'Shooii' whilst visiting the site. The Shooii team really do want to change the way we shop for shoes - one perfect pair of pumps at a time.

The Global Mail is a totally different kind of news publication, created with the intention of delivering independent journalism for independent minds. Headed up by award-winning journalist Monica Attard and CEO Jane Nicholls (formerly of Time magazine), TGM's philanthropic remit – no ads, no subscriptions and entirely not-for-profit – is newsworthy in itself.

Tasked with designing the identity and website for TGM, we devised a logo symbol that referenced global time, events and milestones, whilst achieving a careful balance between modernity and tradition. The circle itself represents a globe, with fine markers echoing the pins of an onsite map that neatly pinpoints news happening around the globe.

When it came to creating the website, we started by rethinking the way that we consume news, both online and via digital devices. Designed as an easy-read interface, we drew upon legibility theory to create a site that utilises horizontal columns of text (which means eyes aren't required to move as much). Additionally, TGM's articles are often long-form and incorporate a range of media from photosets to video. This made it essential that we make the site user-friendly for the reader, while also being easy for the web producers at TGM to create. Working with Hunted Media, we created a template that gives TGM a lot of control over imagery and pull-quote placement, in order to maximise the reading experience.

A straightforward colour-coding system helps the reader navigate via subject. Thus, whether scrolling through the top stories or viewing news 'around the globe', the reader is able to quickly identify Arts & Culture stories (for example) by simply looking for purple. They’re also able to filter by subject anywhere on the site. Because TGM is not a 'daily' publication in the traditional sense, both the world map and homepage also feature aggregated news written by respected TGM peers across the globe.

The line-up of writers that have been assembled for TGM are among the world's best. Thus, we gave considered thought to how the journalists themselves would be portrayed. To capture the personality of the writers, we briefed TGM photographer, Ella Rubeli, to shoot in a documentary-style that caught them in their ‘natural environment'. In contrast, the thumbnail image that appears throughout the site is more formal, and consistent across the group of writers.

Finally (but just as importantly), we worked with Hunted Media to ensure the experience translated seamlessly across browser, mobile and tablet devices — applications that were considered from the very beginning of the design process.

The Global Mail itself is a sophisticated, quality publication – in print terms it’s a broadsheet, not a tabloid – and visually these standards are adhered to throughout the entire site. Here at Josephmark, we're happy to be helping revolutionise the online news offering - one ad-free, independent article at a time.

JM recently gave the branding of the well-established Carindale Medical Clinic (CMC) a once-over, to tie in with their move to shiny new premises at Carindale Westfield.

Having provided the highest quality, patient-centred medical care for over 30 years, we thought it was high time CMC had a brand that better reflected their noteworthy heritage. With their history firmly in mind, we decided to create an identity centred on the section of the Hippocratic Oath that states: 'I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon's knife or the chemist's drug'.

The logo we designed comprises 3 elements -- symbol, logotype and date -- and neatly harnesses this combination of art and science. The symbol is a modern take on the rod of Asclepius -- the very traditional icon for medicine. Geometric in style, each curve in the snake is based on a perfect circle, and the staff references yin and yang (the art and science of medicine), as well as a stethoscope. The logotype is strong and precise -- encased in fine lines to represent trustworthiness, and utilising a typeface chosen for its precision and friendliness. Last but not least, the prominent date confirms the well-established history of Carindale Medical Centre and gives added credibility to the name.

In overhauling CMC's brand, website, uniforms, promotions and signage, JM produced a sophisticated, warm and dependable result - just what you want from your local medical practice.

The Global Mail - a brand-new kind of news publication intent on shaking up the digital media landscape - launched yesterday (6 February) with a website and brand created by Josephmark. Delivering independent journalism for independent minds, The Global Mail is headed up by award-winning journalist Monica Attard and CEO Jane Nicholls (formerly of Time magazine).

TGM's philanthropic remit – no ads, no subscriptions and functioning entirely not-for-profit – sets it firmly apart from its competitors, and the site received 37,000 unique visitors in the first 24 hours alone. Still in the beta stages, we're ironing out some teething issues as we receive reader feedback. Take a look and let us know what you think.

Online music chart We Are Hunted is one of the world's leading music discovery sites, and late last year we worked with our Hunted Media friends on a streamlined and ever-more engaging site. Boasting beefed-up artist profiles and enlightening live reviews, the site now also features maximised screen size and thoroughly revamped functionality. Gathering attention all over the web, We Are Hunted was recently singled out for attention by video site Grovo, and its functionality was selected as a subject for a monthly online web development tutorial. If that's music to your ears, make sure you take a look.

TEDxBrisbane was a creative’s wet dream -- so many brilliant people (both speaking and listening) in the one place, all determined and passionate in their own field. This wrap-up is just a handful of our highlights as there were too many inspiring speakers to mention. Aaron, Alex, Jean and I held high expectations and in true TED style -- they were exceeded.

We welcomed our long-time friend and source of constant inspiration, Edward Harran, whose infectious energy is like an extra coffee hit. Eddie introduced us to the digital k/no(w)mad and urged us all to express our inner awesomeness, leaving us wanting more and pumped for the day ahead.

Definitely the most talked about of the day was Eva Cox. We all agreed she was a gun and not just for using Skype at the ripe age of 73. She brought up so many valid points that it was hard to keep track, but in short, Alex wants her to run for PM. In the meantime, we're all motivated to help Eva work out how to prioritise social good rather than economic growth.

Andrew Bartlett shook things up when two chairs were brought onto the red-TED-carpet. Mr. Hassan, an Afghanistan refugee, sat with Bartlett, and we feel the interview that followed should be heard by all Australians. As Jean explained: “Most Australians don't have any interaction with refugees... I think anyone, regardless of political views, would feel nothing but compassion for refugees if they could have the same experience. It really de-stigmatised the highly charged, highly subjective issue of how we should treat refugees.”

Not so far from Afghanistan, working on an environmental battle in Borneo, was Cathy Henkel. Alex persuaded us that Henkel was (secretly) making a Captain Planet movie, whilst all I wanted to know was how to become a planeteer. A sneak peek into her upcoming film, which deals with the deforestation issue in Borneo, told us how we can help from the comfort of our homes – that’s right! There’s no longer an excuse not the be involved when it's just an extra click of your mouse.

So far, we'd been inspired, become aware and felt enriched, but it was Linsey Pollack who had us smiling from ear-to-ear, looking as happy as if someone had spiked our sangas, when really, we were just in awe of his ability to turn everyday objects into superb sounds. A carrot clarinet and rubber glove bagpipe? Yes, you read correctly.

More nutritious than a vegie-orchestra was the very last speaker, Jeff Waldman, the man behind a project that is so simple but generates so much happiness -- installing swings anywhere a smile is needed (which is everywhere). Jeff reminded us about the power of a push and the crowd was left undeniably impressed and enlightened, all wanting to bring out their inner child and swing their legs back and forth.

Post-TEDxBrisbane, the day ended on a high, a hum of conversation and clinking of beers filled the TED tent. If you haven’t already, add ‘watch all TEDxBrisbane talks including the short three-minuters’ to your to-do list. We’re so thankful to Carl Lindgren and Paul Fairweather for making this magic happen -- still buzzing and reflecting on its ‘awesomeness’. We smiled at least fifty times at TEDxBrisbane, so according to Ron Gutman, if one smile generates the same level of brain stimulation as up to 2,000 bars of chocolate, we consumed well over 100,000 bars of chocolate.

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Special mention goes to: Paul Osuch's Anywhere Festival, the work of Matthew Thompson (goodluck in L.A), Frank Ansell's determination, Simon Dylan's courage, Gerard Mapstone's flamenco guitar skills, Andrew Wilford and Mara Bun's eye-popping stats, Hazel's note-scrunching and her 'wanka' sign, Chris Raine and HSM , Gordon Hamilton for creating The Australian Voices, Paul Songhurst for bringing urban spaces to our attention, Street Swags by Jean Madden, the brains of Ross Cunnington, the lawyer smarts of David Abrey, Tuxworth's innovative emergency shelter and Alex Cohen on interaction between places.

We want to introduce you to something very close to us. It's special. Conceived by us and been gestating in the JM:Labs belly for sometime now, and we're no longer keeping this bad-boy under wraps Boo-Radley-style. We've actually been busting to share it with you.

So, what is it? It's called Made in the Now (MITN). Every 24 hours, a designer is inspired by a breaking news story and creates a covetable design fit for a T-shirt. The tee's are only available to buy for 24 hours before the process begins again: a new day, a different story, a fresh designer and design to boot - meaning, a brand new tee. Every. Single. Day.

It's never been done before because it's kind of crazy…who in their right mind would create a shirt everyday? We would, we have been and we will continue to do so because we enjoy the thrill of minor heart attacks. And because it's a peaceful protest against some unfortunate hallmarks of the fashion industry - derivative design, mass consumption and irresponsible production. MITN practices responsible fast fashion; whereby, we print our T-shirts locally and only after you order them (so there is no waste), and post them free of charge using reusable packaging.

Jump onto the MITN website and download the app to familiarise yourself with our newest member. It's our pleasure to introduce you, we hope you like it as much as we do.