Josephmark developed a brand and digital platform for Shooii - the next big thing in online retail and, as the moniker suggests, all about the footwear. Started by Aussie shoe gurus Dave Prince and Mark Campbell (who previously brought their expertise to Footlocker), the Shooii team comprises young, shoe-loving guys and girls with a single-minded passion for matching the perfect pair with its rightful owner. Obsessed with giving unbeatable customer service, and with tons of industry knowledge, Shooii is a veritable hotbed of innovation and service.

Whilst Shooii's product selection and overall presentation exudes quality and sophistication, the brand's laid-back Aussie roots are evident in a lighthearted and infectious zeal for all things shoe related. This relaxed, jovial element is reflected in our use of a free-flowing script, which is both retro and whimsical, and features 'ii's that seem to dance. The script typeface logo is hand-drawn, in order to echo the very personalised service and product selection in which Shooii excels. Crucially, the brand works across a diverse range of footwear from fashion to sports shoes (with plans to expand the product range in the next year). The Shooii ethos is neatly summarised in the playful 'it's shoe love' tagline - for these guys, a single-minded passion for shoes (and the feet that wear them) really is at the heart of what they do.

The Shooii website boasts huge images, whilst clean photography lets the viewer see every stitch in great clarity. The team's commitment to revolutionising the online retail experience is never clearer than when a pair or two take your fancy - clicking through to a design gives you an unprecedented wealth of information about the shoe, the brand and even the thoughts of previous purchasers. Undecided shoppers can take advantage of the browse function, which keeps the shoes up-front whilst offering 'more like this' and dynamic filtering options in order to quickly hone their selection. The search function was specially developed to provide many more results than the standard product match, and the infinite scroll removes the distraction of clicking through to the next and previous pages.

Driven by the overall creative vision, the JM development team brought together a wide range of Magento plugins to work together with custom functionality. With iPad and mobile templates tailored specifically to each device at every point, the site also incorporates a host of third-party services including NAB, Paypal, Campaign Monitor, Zendesk, SnapEngage, Google and Facebook. In keeping with their resolute focus on providing a refreshingly personal customer service experience, it's super-easy to live chat to a helpful 'Shooii' whilst visiting the site. The Shooii team really do want to change the way we shop for shoes - one perfect pair of pumps at a time.

We want to introduce you to something very close to us. It's special. Conceived by us and been gestating in the JM:Labs belly for sometime now, and we're no longer keeping this bad-boy under wraps Boo-Radley-style. We've actually been busting to share it with you.

So, what is it? It's called Made in the Now (MITN). Every 24 hours, a designer is inspired by a breaking news story and creates a covetable design fit for a T-shirt. The tee's are only available to buy for 24 hours before the process begins again: a new day, a different story, a fresh designer and design to boot - meaning, a brand new tee. Every. Single. Day.

It's never been done before because it's kind of crazy…who in their right mind would create a shirt everyday? We would, we have been and we will continue to do so because we enjoy the thrill of minor heart attacks. And because it's a peaceful protest against some unfortunate hallmarks of the fashion industry - derivative design, mass consumption and irresponsible production. MITN practices responsible fast fashion; whereby, we print our T-shirts locally and only after you order them (so there is no waste), and post them free of charge using reusable packaging.

Jump onto the MITN website and download the app to familiarise yourself with our newest member. It's our pleasure to introduce you, we hope you like it as much as we do.

Longtime JM friend and brilliant photographer, Adam Sebastian West, is a master of light – both at capturing it and emitting it. He's the kind of guy you'd like to have around on every adventure and his passion for the great outdoors means that he has an incredible ability to capture mother nature's beauty. In his incredibly diverse portfolio, Adam creates exceptional work across genres including architecture, interiors, aerial, adventure travel, landscape, lifestyle and portrait. We were privileged enough to work with Adam to relaunch his brand, in alignment with the direction he has taken his profession. We took a minimalist approach to allow the depth and power of his work speak for itself.

When well-established, family-run pool business Baldwin Aquatic asked us to give their existing brand a makeover, we set about creating a visual identity that best captured the Baldwin ethos. The resulting look is softer, friendlier and less-architectural – sort of the branding equivalent of Madonna before she cranked the workouts up to ten. Keeping the practical as a key element to their brand, we used PVC on their business cards and folder covers to protect important information both on-site and off. We think this is their favourite part!

In terms of their website, these artisan pool builders are the men you want around when you decide to take that plunge. Their clean, highly image-based, site focusses on featured case studies, allowing images of their stunning pools to take the spotlight. In the background they are able to update every aspect on the fly, via a full custom CMS, so they can make sure that the project they need to showcase is always front and centre.