Josephmark developed a brand and digital platform for Shooii - the next big thing in online retail and, as the moniker suggests, all about the footwear. Started by Aussie shoe gurus Dave Prince and Mark Campbell (who previously brought their expertise to Footlocker), the Shooii team comprises young, shoe-loving guys and girls with a single-minded passion for matching the perfect pair with its rightful owner. Obsessed with giving unbeatable customer service, and with tons of industry knowledge, Shooii is a veritable hotbed of innovation and service.

Whilst Shooii's product selection and overall presentation exudes quality and sophistication, the brand's laid-back Aussie roots are evident in a lighthearted and infectious zeal for all things shoe related. This relaxed, jovial element is reflected in our use of a free-flowing script, which is both retro and whimsical, and features 'ii's that seem to dance. The script typeface logo is hand-drawn, in order to echo the very personalised service and product selection in which Shooii excels. Crucially, the brand works across a diverse range of footwear from fashion to sports shoes (with plans to expand the product range in the next year). The Shooii ethos is neatly summarised in the playful 'it's shoe love' tagline - for these guys, a single-minded passion for shoes (and the feet that wear them) really is at the heart of what they do.

The Shooii website boasts huge images, whilst clean photography lets the viewer see every stitch in great clarity. The team's commitment to revolutionising the online retail experience is never clearer than when a pair or two take your fancy - clicking through to a design gives you an unprecedented wealth of information about the shoe, the brand and even the thoughts of previous purchasers. Undecided shoppers can take advantage of the browse function, which keeps the shoes up-front whilst offering 'more like this' and dynamic filtering options in order to quickly hone their selection. The search function was specially developed to provide many more results than the standard product match, and the infinite scroll removes the distraction of clicking through to the next and previous pages.

Driven by the overall creative vision, the JM development team brought together a wide range of Magento plugins to work together with custom functionality. With iPad and mobile templates tailored specifically to each device at every point, the site also incorporates a host of third-party services including NAB, Paypal, Campaign Monitor, Zendesk, SnapEngage, Google and Facebook. In keeping with their resolute focus on providing a refreshingly personal customer service experience, it's super-easy to live chat to a helpful 'Shooii' whilst visiting the site. The Shooii team really do want to change the way we shop for shoes - one perfect pair of pumps at a time.

Over recent months, we've been hard at work developing a brand and digital platform for Shooii - the next big thing in online retail and, as the moniker suggests, all about the footwear. Started by Dave Prince and Mark Campbell (who previously brought their shoe expertise to Footlocker), the Shooii team comprises young, shoe-loving guys and girls with a single-minded passion for matching the perfect shoe with its rightful owner. Obsessed with giving unbeatable customer service, and with tons of industry knowledge, Shooii is a veritable hotbed of innovation, passion and service. Oh, and they offer free delivery to boot. We'd write more, but we're busy buying treats for our feet.

The Global Mail is a totally different kind of news publication, created with the intention of delivering independent journalism for independent minds. Headed up by award-winning journalist Monica Attard and CEO Jane Nicholls (formerly of Time magazine), TGM's philanthropic remit – no ads, no subscriptions and entirely not-for-profit – is newsworthy in itself.

Tasked with designing the identity and website for TGM, we devised a logo symbol that referenced global time, events and milestones, whilst achieving a careful balance between modernity and tradition. The circle itself represents a globe, with fine markers echoing the pins of an onsite map that neatly pinpoints news happening around the globe.

When it came to creating the website, we started by rethinking the way that we consume news, both online and via digital devices. Designed as an easy-read interface, we drew upon legibility theory to create a site that utilises horizontal columns of text (which means eyes aren't required to move as much). Additionally, TGM's articles are often long-form and incorporate a range of media from photosets to video. This made it essential that we make the site user-friendly for the reader, while also being easy for the web producers at TGM to create. Working with Hunted Media, we created a template that gives TGM a lot of control over imagery and pull-quote placement, in order to maximise the reading experience.

A straightforward colour-coding system helps the reader navigate via subject. Thus, whether scrolling through the top stories or viewing news 'around the globe', the reader is able to quickly identify Arts & Culture stories (for example) by simply looking for purple. They’re also able to filter by subject anywhere on the site. Because TGM is not a 'daily' publication in the traditional sense, both the world map and homepage also feature aggregated news written by respected TGM peers across the globe.

The line-up of writers that have been assembled for TGM are among the world's best. Thus, we gave considered thought to how the journalists themselves would be portrayed. To capture the personality of the writers, we briefed TGM photographer, Ella Rubeli, to shoot in a documentary-style that caught them in their ‘natural environment'. In contrast, the thumbnail image that appears throughout the site is more formal, and consistent across the group of writers.

Finally (but just as importantly), we worked with Hunted Media to ensure the experience translated seamlessly across browser, mobile and tablet devices — applications that were considered from the very beginning of the design process.

The Global Mail itself is a sophisticated, quality publication – in print terms it’s a broadsheet, not a tabloid – and visually these standards are adhered to throughout the entire site. Here at Josephmark, we're happy to be helping revolutionise the online news offering - one ad-free, independent article at a time.

JM recently gave the branding of the well-established Carindale Medical Clinic (CMC) a once-over, to tie in with their move to shiny new premises at Carindale Westfield.

Having provided the highest quality, patient-centred medical care for over 30 years, we thought it was high time CMC had a brand that better reflected their noteworthy heritage. With their history firmly in mind, we decided to create an identity centred on the section of the Hippocratic Oath that states: 'I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon's knife or the chemist's drug'.

The logo we designed comprises 3 elements -- symbol, logotype and date -- and neatly harnesses this combination of art and science. The symbol is a modern take on the rod of Asclepius -- the very traditional icon for medicine. Geometric in style, each curve in the snake is based on a perfect circle, and the staff references yin and yang (the art and science of medicine), as well as a stethoscope. The logotype is strong and precise -- encased in fine lines to represent trustworthiness, and utilising a typeface chosen for its precision and friendliness. Last but not least, the prominent date confirms the well-established history of Carindale Medical Centre and gives added credibility to the name.

In overhauling CMC's brand, website, uniforms, promotions and signage, JM produced a sophisticated, warm and dependable result - just what you want from your local medical practice.

The Global Mail - a brand-new kind of news publication intent on shaking up the digital media landscape - launched yesterday (6 February) with a website and brand created by Josephmark. Delivering independent journalism for independent minds, The Global Mail is headed up by award-winning journalist Monica Attard and CEO Jane Nicholls (formerly of Time magazine).

TGM's philanthropic remit – no ads, no subscriptions and functioning entirely not-for-profit – sets it firmly apart from its competitors, and the site received 37,000 unique visitors in the first 24 hours alone. Still in the beta stages, we're ironing out some teething issues as we receive reader feedback. Take a look and let us know what you think.

Everyone’s favourite unconventional art exhibition hits the Substation once more this Friday February 3. Pairing fourteen wildly talented creatives from professions as diverse as choreographer, architect and sculptor, Seven With Another ‘s trademark melting-pot approach will again result in seven wholly unique artworks. With three hugely successful exhibitions already under its belt, Seven With Another: Fourth Edition will be the final Sub-side SWA, before it hits its roomier new home at Brisbane Powerhouse later in the year.

Opening night: Friday 3 February, 7pm.

Open: Saturday 4 February - Friday 10 February (Sat/Sun 10am - 4pm, Mon - Fri 4 - 8pm).

Free.

sevenwithanother.com

Substation 4, 22 Petrie Terrace, Brisbane 4000.

SWA could not exist without the generous support of Arts Queensland, Substation No. 4, Insignature Signs, Rothfield Print & Image Management, Josephmark, Ion, Rainbow beer, Villa Maria wines, St Hallet winery, Dirty Minds Wine Co., Campaign Monitor and Smoothfluid.

Online music chart We Are Hunted is one of the world's leading music discovery sites, and late last year we worked with our Hunted Media friends on a streamlined and ever-more engaging site. Boasting beefed-up artist profiles and enlightening live reviews, the site now also features maximised screen size and thoroughly revamped functionality. Gathering attention all over the web, We Are Hunted was recently singled out for attention by video site Grovo, and its functionality was selected as a subject for a monthly online web development tutorial. If that's music to your ears, make sure you take a look.