We want to introduce you to something very close to us. It's special. Conceived by us and been gestating in the JM:Labs belly for sometime now, and we're no longer keeping this bad-boy under wraps Boo-Radley-style. We've actually been busting to share it with you.
So, what is it? It's called Made in the Now (MITN). Every 24 hours, a designer is inspired by a breaking news story and creates a covetable design fit for a T-shirt. The tee's are only available to buy for 24 hours before the process begins again: a new day, a different story, a fresh designer and design to boot - meaning, a brand new tee. Every. Single. Day.
It's never been done before because it's kind of crazy…who in their right mind would create a shirt everyday? We would, we have been and we will continue to do so because we enjoy the thrill of minor heart attacks. And because it's a peaceful protest against some unfortunate hallmarks of the fashion industry - derivative design, mass consumption and irresponsible production. MITN practices responsible fast fashion; whereby, we print our T-shirts locally and only after you order them (so there is no waste), and post them free of charge using reusable packaging.
Jump onto the MITN website and download the app to familiarise yourself with our newest member. It's our pleasure to introduce you, we hope you like it as much as we do.
