Baldwin Aquatic Brand & Website
posted February 02 2011
When well-established, family-run pool business Baldwin Aquatic asked us to give their existing brand a makeover, we set about creating a visual identity that best captured the Baldwin ethos. The resulting look is softer, friendlier and less-architectural – sort of the branding equivalent of Madonna before she cranked the workouts up to ten. Keeping the practical as a key element to their brand, we used PVC on their business cards and folder covers to protect important information both on-site and off. We think this is their favourite part!
In terms of their website, these artisan pool builders are the men you want around when you decide to take that plunge. Their clean, highly image-based, site focusses on featured case studies, allowing images of their stunning pools to take the spotlight. In the background they are able to update every aspect on the fly, via a full custom CMS, so they can make sure that the project they need to showcase is always front and centre.
Client: Baldwin Aquatic
Services: Interface design, Collateral design, Editing/proofreading, Analytics, Front end web development, Site architecture, Creative direction, Stationery design, Content development, Back end development, Housestyle / Tone of voice, Logo design, Brand guide development, Brand management
