Ideas Festival 2011
posted April 27 2011
When Ideas Festival told us they wanted to attract a more diverse and young group of people to their event, we responded with a concept that seems very obvious in hindsight – it’s a Festival. Despite the name, we found that Ideas Festival had traditionally been thought of as a conference-style, academic event and was previously promoted in that way too.
Using chalk as our main medium, which, like ideas themselves, is ephemeral and non-permanent in nature, we set about creating a campaign that worked across everything from corporate collateral, to posters, programs and promotional material. Straplines such as 'no gumboots required' and 'fancy dress optional' play on the subtle irony of this festival's nature.
