The 20Sixth
Studio

We Are Hunted

posted November 11 2009

We Are Hunted is a music chart that breaks with convention -  an aggregation chart based on what people like, rather than what people buy. A true representation of how music is consumed today, Hunted charts the 99 most popular songs at any given time. We partnered with a local software development team via sister company, Native Digital, to bring this concept to fruition -- developing the name, brand and interface. From when it was officially launched, Hunted caught the ear of some of digital media’s most reputable names - Wired, Mashable and TechCrunch to name-drop a few. More than 100,000 people visited the site in that first week and it has grown in popularity ever since. We continue to partner with the We Are Hunted team in pushing the boundaries of the online music space.

Client: We Are Hunted

Services: Brand positioning strategy, Creative direction, Site architecture, Illustration, Interface design, Naming, Logo design, Brand guide development, Brand management

Ben, Jess, November 2009, Featured Work

Music Hunter

Music Hunter

posted April 29 2011

Hunting for your next favourite artist or track to consume can prove to be quite difficult. When you still haven't found it, you begin to feel a bit like Elmer Fudd. However, now the hunt is over. JM worked with We Are Hunted and The Echo Nest to give new iPad app 'Music Hunter' a super sleek and highly visual interface. And unlike our cheeky hipsters, this app is a music discovery tool that listens to you. Define your criteria and it will present you with endless glorious options, or type in your favourite artist and Music Hunter will find what's alike.

We are proud to say it's receiving a tweetful and is already in the Top 10 in over 20 countries appstore Music Charts - it's a godsend for music lovers, if this is you, we suggest you go and download it.

We Are Hunted, Ben, Jess, April 2011, Work

Pocket Hipster

Pocket Hipster

posted February 23 2011

JM teamed up with We Are Hunted and leading music intelligence platform The Echo Nest to create Pocket Hipster - an app that critiques musical taste, suggests new tunes and dishes out hipster insights along the way. The super-smart app features hand-drawn animation sequences of hipsters going about their daily business. We drove the entire creative process and technical application of the app - inspired both by hipster stereotypes and, admittedly, our own team.

Download it from here: www.pockethipster.com


We Are Hunted, Alex, Ben, Jess, Helen, February 2011, Featured Work